Global icons in fashion, performance and prestige are carving their names into the UAE skyline, turning signature aesthetics into sky-high sanctuaries. These aren’t just homes – they’re style statements, crafted by the same brands that built empires on exclusivity. From fashion powerhouses and Formula One legends to watchmakers and football icons, here are 10 branded residences reshaping the UAE’s luxury property scene, one designer penthouse at a time.

1. Brabus Island – The World’s First Supercar-Branded Island

Al Seef, Abu Dhabi

What happens when a German tuning powerhouse builds a private island?

Brabus. Famed for transforming Mercedes-Benz models into road-dominating beasts is now taking luxury to the next level. Brabus Island, a jaw-dropping 100,000 sqm megaproject featuring 350 designer apartments and 100 waterfront villas, all bearing the bold Brabus aesthetic. Located in Abu Dhabi’s prestigious Al Seef District, it’s more than just a property development it’s a lifestyle ecosystem for high-octane tastes.

 

2. Chelsea Residences – “The Pride of London”, Reimagined in Marble and Glass

Dubai Maritime City

A first-of-its-kind football-branded residence, from London to the Gulf.

In a groundbreaking move, Chelsea FC is teaming up with DAMAC to launch a luxury residential tower inspired by the club’s heritage. With sweeping sea views, blue-and-white aesthetics and Chelsea-branded concierge services, this project blends sport, identity and sophistication like never before. It’s not just for fans; it’s for those who want to live like a champion.

 

3. Trump International Hotel & Tower – Billionaire Real Estate at Its Boldest

Sheikh Zayed Road, Downtown Dubai

Make luxury great again

The Trump Organisation is returning to Dubai with a $1 billion mega-development that includes a branded hotel, residential apartments and a private clubhouse. Expect three- and four-bedroom units and presidential penthouses with panoramic city views. Eric Trump calls it a tower that will “redefine luxury” and in a market like Dubai, that’s saying something.

 

4. Mercedes-Benz Places – Where Engineering Precision Meets Architectural Elegance

Downtown Dubai

From luxury drives to luxury lives.

Mercedes-Benz has launched its first-ever branded residences with developer Binghatti. The design echoes the marque’s aerodynamic curves, layered materials and German precision, creating a sleek 341-metre vertical icon. Inside, you’ll find two- to four-bedroom units and five penthouses, complete with signature interiors and elevated tech. Positioned in the heart of Downtown, it’s a bold new landmark of automotive-inspired living.

 

5. Bugatti Residences – Engineered for the Elite

The world’s fastest brand is building a tower as exclusive as its cars.

In collaboration with Binghatti, Bugatti is bringing the French Riviera to Business Bay. Expect sky mansion penthouses, private pools, valet services and interiors inspired by the Chiron and Veyron’s curves. The penthouses even feature private car lifts and a bodyguard service… This is luxury that doesn’t idle — it accelerates.

 

6. Bvlgari Lighthouse – Where Light Meets Luxury

Jumeirah Bay Island

Seahorse-shaped island. Italian design. A rooftop sky villa.

Bvlgari’s new Lighthouse is a serene blend of form and function. Designed by Antonio Citterio Patricia Viel, this 27-storey residential tower will include a three-level sky villa, rooftop gardens and views that stretch across the Gulf. For those who want the calm of island life without leaving Dubai’s core.

 

7. Cavalli Tower – Fashion-Forward Living, From Street to Skyline

Dubai Marina

Roberto Cavalli’s flair goes vertical.

Following its acquisition by DAMAC, Cavalli has entered the real estate world with a tower that feels more like a fashion sculpture. Interiors will feature signature Cavalli animal prints and high-drama design across 436 residences turning your living room into a runway.

 

8. Karl Lagerfeld Residences – Couture Minimalism in Meydan

Meydan, Dubai

A residence inspired by the man in black.

This project is a tribute to Karl Lagerfeld’s iconic Paris headquarters, brought to life by Taraf and Yas Holding. Clean lines, dark tones and artistic flair give each home (five to seven-bedrooms) a signature Lagerfeld look — understated, intellectual and impossibly chic.

 

9. Bentley Villas – High-Performance Homes for High-Taste Buyers

Meydan's District 11

Where fine craftsmanship meets residential elegance.

Bentley Home and Mira Developments are co-creating a collection of spacious, ultra-luxury villas, featuring interiors inspired by the marque’s design language — leather, walnut and everything bespoke. This is what happens when luxury leaves the showroom and enters your foyer.

 

10. The Astera by Aston Martin – Grand Touring Meets Gulf Living

Al Marjan Island, Ras Al Khaimah

Aston Martin’s first residential project in the Middle East.

Set on Ras Al Khaimah’s picturesque coastline, this beachfront development by Dar Global features Aston Martin-designed interiors — tailored, sculptural and meticulously detailed. The Aston Martin-branded development offers one- to three-bedroom apartments and spacious three-bedroom beach villas with stunning views of Wynn Al Marjan Island. Ideal for those seeking beachfront calm without compromising on brand prestige.

The Era of Branded Real Estate Is Just Beginning

These aren’t just homes. They’re status symbols, design showcases and lifestyle ecosystems wrapped in the DNA of brands we love. In a market where location is only part of the equation, identity is becoming the new luxury.

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